I've spent my entire career in commercial photography, seeing it from every angle. It all started as an assistant, where I developed the eye for seeing the world that still drives me today. I also hold onto the belief that whether you’re shooting a massive building or a small product, the goal is to capture its soul. My journey actually began in the darkroom with every film format, from 35mm to 8x10. A large part of those early days focused on architectural and food photography, where I learned to balance technical precision with artistic feeling.
I’ve navigated the industry’s shift from analog to managing complex, high-volume digital workflows. From being a photographer to directing entire studios, I’ve always been hands-on and never lost that creative spark. I helped build state-of-the-art facilities from the ground up and pioneered technical specs for 360° photography.
Recently, I’ve focused on leading cross-functional teams and architecting automated workflows that streamline production. I am excited about our transition into CGI and AI-driven imagery, ensuring we stay at the cutting edge of visual content. This site is a collection of that journey, a mix of professional and personal work from throughout the years. If you’re interested in collaborating or chatting about the future of imaging, I’d love to hear from you.